16/11/2021 by Michael Fink, CMT
Guide to Gifting Massage
When you’re relaxing on a massage table, it’s easy to see massage as a gift. Whether you’re there to reduce pain, to ease anxiety, to help you recover from the physical and mental stresses work or athletic training or parenting or simply being alive, massage is a moment of freedom in an occasionally crushing world. If you’re thinking of sharing the gift of massage with someone else for a special occasion or “just because,” you are almost certainly doing so from a place of love and generosity.
Obviously, I’m a big fan of giving massage as a gift! But just as with choosing to visit a massage therapist yourself, there are some considerations when offering this kind of gift.
How to (successfully!) give the gift of massage.
Massage is an amazing gift! But there are a few steps to think about in advance.
Think about the best way to deliver your gift. Gift certificates are the easiest way to give a massage as a gift, as it allows the individual to schedule on their own. Scheduling on their behalf can sometimes work as well, although this can require additional strategic planning.
Look for genuine excitement. When you mention massage are they enthusiastic about the idea? “Oh my gosh, that sounds amazing!” is what you’re looking for, not a polite “Yeah sure, I guess I would go if it were free.” If you can get a more excited response by offering new socks, go with the socks. But many people are thrilled by the idea of getting a professional massage as a gift.
Talk with your massage therapist. Are they accepting new clients right now? Do they allow people to purchase massages as a gift? Do they offer the kind of massage this person needs or wants? For example, my style of bodywork aims to strike a balance between deep focused work and relaxation. If you’re looking to give a massage as a gift to someone who needs very specific injur recover work, energy work such as Reki, or accupunture, this wouldn’t be the best fit.
Plan WELL in advance if you want to make the appointment for them. Massage openings fill quickly, especially around holidays! Don’t assume that spaces will be available on a particular day just because you’ve got a month to spare.
Consider and remove obstacles. Unlike a nice sweater or a juicy novel, there can be a few barriers to someone enjoying even a gifted massage.
- Transportation and accessibility. Will you need to help them get to their massage?
- Childcare and other caregiving responsibilities. Will they be more likely to accept the gift if it’s accompanied by an offer to babysit?
- Tips, parking, and other expenses. It helps to cover the entire cost. Tips are much appreciated but never expected.
- Anxiety. Receiving a massage for the first time can be intimidating. Going together or talking about what to expect can be useful.
Massage should never come as a surprise.
Massages are great! (For many people.) Surprises are too! (For some.) But if you’re cooking up a surprise outing for a loved one, consider something else. There are a few reasons for this:
- They might not like massages at all. It’s hard to imagine if you’re a fan of massage, but some people are just not comfortable with it. Imagine being invited out for your birthday and finding out on arrival that your loved one has planned for the two of you to go get your teeth cleaned together. Not fun!
- They might have a contraindication that you don’t know about. Taking your niece for a surprise afternoon of pampering might seem like a fun idea until she tells you she’s dealing with lice or a fresh tattoo.
- They might want to prepare for a massage. Some people feel more comfortable getting a massage if they’ve dealt with their personal appearance first. Others might decide to forgo a hair or makeup appointment if they knew they would be getting a massage that day. People should be given the opportunity to prepare however they see fit.
- They might want to plan their day around the massage. Some people feel extra tired or a bit woozy after a massage. If they plan on delivering an important speech or competing in an important athletic event shortly afterwards, they might be concerned about how it would affect their performance.
- They might have a preferred massage therapist. Not all massages are the same! If they already have a relationship with a massage therapist that works best for them, they might not want a massage from someone who has a completely different style.
The solution to this? Talk about it in advance. It’s better to take some of the mystery out of a surprise and know that it’s welcome than to end up with the Worst Gift Ever trophy.
What if they love it?
This has been an awful lot of what-if-ing. What if they don’t want a massage? What if they can’t get to their massage? What if they’re just being polite, and get a massage but kind of hate it? But there’s another important possibility to consider: what if they love it?
For starters, you won’t hear anything about it from me. It doesn’t matter if the recipient is your spouse, sibling, parent, or anyone else super-close to you. If they really enjoy their massage, if it eases their pain, if it helps them to relax … you can ask them all about it. The fact that it was your gift doesn’t make a difference. Once you give that gift, it belongs to them, and their experience is just as private as though it was all their own idea.
What if they decide to come back as my regular client? You still won’t hear it from me. If you happen to chat about it, great! (And if you’re comfortable doing so, I always appreciate it when clients share their positive experiences with others.) But while I’m always happy to chat about the latest movies, great books, or travel plans, my client list stays private.
Don’t forget the most important gift recipient: yourself.
You can’t pour from an empty cup. Rest matters. Peace matters. Sometimes, one of the best gifts you can offer others is to take a moment away from the chaotic world, so that you can be a better spouse, parent, colleague, neighbor, or friend. Sometimes self-care can feel like a strangely radical act, but it’s a vital one. When we have good examples of people who know to care for themselves before running themselves ragged, it’s a better environment for everyone.